Between Biology, Technology and Culture: Building a Cradle to Cradle Framework for the Biotech Debate by William McDonough and Michael Braungart green@work, November-December 2003 "We do not know enough about biotechnology to know what accidental harm it may cause or what choices are foreclosed by its use. We do know, however, that genetic engineering produces irreversible change and therefore the possibility of irreversible ecological damage. Even the possibility of irreversible damage strongly suggests that we need to be sure to give future generations the option of changing course and choosing differently." Read article. >> From Principles to Practice by William McDonough and Michael Braungart green@work, May-June 2003 "Just over a decade ago, when the City of Hannover, Germany, asked us to develop a set of design principles for the 2000 World's Fair, design for sustainability was in its infancy. While the desire to move toward a solar-powered world had gained significant momentum among the environmentally conscious by 1992, and the ideas that inform ecological design had begun to manifest themselves in encouraging innovations in "green" architecture and technology, a coherent framework for applying sustainable design to all sectors of society had yet to emerge. Imagining designs that celebrated nature and technology, human health and vibrant commerce was even further off the map." Read Article. >> Intelligent Materials Pooling: Evolving a Profitable Technical Metabolism by William McDonough and Michael Braungart green@work, March-April 2003 "When materials are created specifically for use within these closed-loop cycles -- the flow of biological materials through nature's cycles of growth, decay and rebirth; or the circulation of industrial materials from producer to customer to producer -- businesses can realize both enormous short-term growth and enduring prosperity." Read article. >>