Cradle to Cradle Design™
Design for the Circular Economy™

Through McDonough Innovation, William McDonough and his team provide targeted ideas, product concepts, and solutions for a wide range of sustainable growth issues faced by corporate officers, senior executives, product designers and project managers. He often works with CEOs to establish a vision, and then with the management team to set goals and execute projects aligned with Cradle to Cradle Design™ for the Circular Economy. His values-drive approach helps companies embed Environmental, Social and Governance (ESG) leadership into everyday practice, enabling progress toward a positive vision.


ESG Advisory

  • Devise organizational structure and governance aligned with Cradle to Cradle Design™
  • Advise strategy for Cradle to Cradle Certified┬« Products Program assessments
  • Customize and facilitate workshops for employees and value chain partners
  • Advise and coach executives on ESG visioning, strategies and storytelling
  • Deliver keynotes and lectures on ESG and Design for the Circular Economy™


ESG Design

  • Reimagine packaging design for Cradle to Cradle’s biological and technical cycles
  • Develop conceptual designs at multiple scales
  • Advise development and selection of materials for product development
  • Develop new products for various industries and uses



Marcie Siegel
Sr. Executive Assistant
700 East Jefferson Street
Charlottesville, Virginia 22902


Watch William McDonough Live on YouTube