Upcycling: Saving the Planet By Design
In The Upcycle: Beyond Sustainability — Designing for Abundance (Northpoint Press), American architect William McDonough and German chemist Dr Michael Braungart offer a new improved version of the cradle to cradle (C2C) vision they first introduced with their 2002 book Cradle to Cradle: Remaking the Way We Make Things. C2C design is an approach to architecture and manufacturing that seeks to lessen environmental damage and the impact of resource scarcity by revolutionizing the way we design products, factories, buildings and cities – as opposed to trying to undo or minimize the negative effects of conventional production. There are no villains in C2C design. McDonough and Braungart are highly critical of the current tendency to demonize carbon, given its role as an essential building block of life. There’s simply too much of it accumulating in the atmosphere when it should be returning to the soil for food production. They also object to labeling incandescent light bulbs, air travel, long showers and disposable diapers as “bad for the environment.” Instead of shaming and penalizing people who use these products for “wasting energy,” we should be trying to find more efficient ways to produce them.
Imitating Nature’s Design Principles
A fundamental precept of C2C design is its emphasis on biomimicry, i.e. copying the genius of nature’s design principles. One of the major drawbacks of conventional industry is a built-in inefficiency in which valuable resources are lost to the landfill, incineration or runoff. In C2C design, as in nature, there is no waste. Instead products, industries and processes are designed in such a way that waste from one provides the raw materials for others. McDonough and Braungart argue that the initial design of any product, building or factory should include detailed planning for the new products that will be made from its basic elements when it wears out or is torn down. For example, a C2C computer would be designed to be returned to the manufacturer and easily disassembled into safe, environmentally friendly components that can easily be put to other uses.
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