INHABITAT INTERVIEW: Green Architect & Cradle to Cradle Founder William McDonough
William McDonough: From an early age, I was fascinated by differing attitudes towards resources. Growing up in Japan and Hong Kong, I was given my first look at complete material cycles, where waste becomes food, and resources like water are limited and precious. This contrasted greatly with the wastefulness I witnessed when my family moved to the United States, and that difference in attitude left a great impression on me. As a young architect, my thinking continued to evolve. I incorporated elements like solar energy into my designs and began to look closely at the sourcing of materials, but Cradle to Cradle really came to fruition when I met Dr. Michael Braungart. Together we developed the Cradle to Cradle philosophy, which we articulated in Cradle to Cradle: Remaking the Way We Make Things, which came out in 2002.
INHABITAT: Can you explain how the Cradle to Cradle rating system works – both from the perspective of manufacturers and consumers?
William McDonough: Cradle to Cradle products Certification goes beyond the definition of a rating system or a binary pass/fail seal of approval. Cradle to Cradle is a process for managing the total quality of a product and an engine for business innovation, taking into consideration not only environmental impact but also safety, health and social responsibility. The certification is a continuous and rigorous process, and participating companies hope to move their Basic products toward the achievement of Gold, Silver or Platinum. No single company product has yet achieved Platinum. Certification takes into account five dimensions: materials as nutrients for safe continuous cycling; development of systems to safely close the loop on our biological and technical nutrients; power all operations with 100% renewable energy; regard water as a precious resource; and finally respect for all people and natural systems.
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