In Search of More Good: William McDonough to Keynote Sustainable Brands

Join William McDonough for his opening keynote, “In Search of More Good: How and Why ‘Getting the Frame Right’ is Essential in Design for the Good Life,” at Sustainable Brands Detroit May 22 at 5:35 p.m. In pursuit of redesigning the way everything in the world is made, McDonough will provide a powerful challenge to the community. Come hear what it is and why it is key to fully enabling and energizing a shift to a regenerative future.

SB’17 Detroit marks the launch of a global initiative to discover how redefined societal aspirations are transforming the way brands deliver value for their customers. Over 2,000 brand leaders will unite for a collective conversation about how businesses can position themselves for success against the backdrop of changing societal needs. This year’s theme, “Redefining the Good Life,” is illustrated through the event’s pavilions, each organized by market sector, including Good Apparel, Good Chemistry, Good Cities, Good Homes, Good Packaging, and more.

Visit the Good Supply Chain/Materials/Technology pavilion at booth #1502 to meet Cradle to Cradle® accredited assessors MBDC, who will have the first-ever Cradle to Cradle Certified™ GOLD T-shirts by C&A available to see before they hit mass markets in June. These shirts have been assessed and optimized by MBDC across all five Cradle to Cradle criteria and illustrate the possibility of affordable, sustainable fashion for consumers worldwide. The T-shirts are one of the first products to be available to consumers under the Fashion for Good initiative, a mission founded in part by McDonough to reshape the fashion industry into a force for positive change.

Be sure to mark your calendars and also visit William McDonough at these sessions:

Over the years, McDonough has contributed to the Sustainable Brands community across many industry platforms. Now is the time to revisit webinars and videos before heading to Detroit.