The McDonough Conversations: Save the soil, save ourselves



In the latest installment of The McDonough Conversations with Joel Makower on, William McDonough (@billmcdonough), discusses soil. According to McDonough, there are two parts to keeping soil free of toxins: detoxifying and changing the way we make things. “The packaging we are designing will either go back to soil or go back to industry, using the Cradle to Cradle protocol and looking at whole new systems of packaging for all food and dry goods where the packaging is safe for soil. We want to go to a global-scale packaging protocol that allows things to either heal soil or give soil lightness and nutrition, or go back into industry forever and stop contaminating.”

Read the full conversation, “Save the soil, save ourselves,” on