William McDonough attended WEF’s annual meetings in Davos, Switzerland last week.
McDonough has been attending and active in sustainability topics at WEF for nearly two decades. Previously, he served as Inaugural Chair of the Meta-Council on the Circular Economy (2014-2016) and serves as a member of the Global Future Council on Biodiversity and the Bio-economy.
During this year’s meeting, McDonough had been asked to facilitate conversations around Cradle to Cradle, Circular Economy, and the Circular Carbon Economy, specifically in regard to the built environment, cities and infrastructure, plastics and packaging, and the fashion industry.
Additionally, this is the sixth year that McDonough’s ICEhouse (innovation for the Circular Economy house) is being assembled and disassembled at Davos. The Cradle to Cradle-inspired building at WEF annually serves as a meeting place to host conversations around the future of the Circular Economy.
Watch William McDonough’s interview with Edie Lush as he discusses how we can use nature as a mentor, design for next use and strive for net-positive here: