William McDonough Monthly Mentions: June

Here is a collection of some of the media mentions that William McDonough and his organizations have received in the last few weeks.


Broadway World | Largest Sustainable Brands Conference Kicks Off to Catalyze Brand Innovation Sustainable Brands largest community gathering kicks off today with Sustainable Brands ’14 San Diego at Paradise Point Resort & Spa. Over 2,500 community members from 27 countries around the globe are participating in the conference, Activation Hub and live stream.

Just-Style | US: Puma sees benefits of Cradle to Cradle certification Sportswear firm Puma is one of ten companies that have cut costs, improved product value, developed new revenue streams and avoided risks thanks to its Cradle to Cradle certification.

European Parliamentary Research Service | Circular economy According to the new EEA Signals 2014 “we often extract limited resources faster than the planet can produce them, turn them into products using environmentally harmful processes and then discard these products after a limited period of use”.

The Most Revolutionary Act | Upcycling: Saving the Planet by Design In The Upcycle, American architect William McDonough and German chemist Dr Michael Braungart offer a new improved version of the cradle to cradle (C2C) vision they first introduced with their 2002 book Cradle to Cradle: Remaking the Way We Make Things.

Virgin | The rise of extreme upcycling The latest facet of the sharing economy to hit our homes and high streets is that of ‘upcycling’, a phrase that was first coined by William McDonough and Michael Braungart in their 2002 book Cradle to Cradle: Remaking the Way We Make Things…

Huffington Post | 8 Traits of Social Intrapreneurs Social Intrapreneurs find new ways to better the world and make money. They succeed by delivering against these two seemingly divergent goals, and that is what makes them unique – they embrace paradox.

C-ville | LOOKbetween and “Trees” fill in for photo fest downtime It’s that time of year again when dazzling photographs of exotic wildlife hang from the willow oaks running along the Downtown Mall. Dubbed “TREES,” the exhibition of large, double-sided images is the most visible and popular aspect of LOOK3, the nonprofit organization that celebrates the vision of extraordinary photographers, ignites critical conversations about the subjects the photography presents, and fosters the next generation.

EcoNews Network | William McDonough: A Celebrity for Sustainability Most celebrities are entertainers: actors, musicians or professional athletes. William McDonough on the other hand, is a celebrity for sustainability. Though not quite a pop-culture icon, McDonough is respected in his field as a pioneer who has pushed sustainable design to new heights.

Archinet | Make It Right unveils new designs for Native American housing in Montana The Make It Right foundation has unveiled its new home designs for the Sioux and Assiniboine tribes of Fort Peck, Montana. Following LEED Platinum certification and Cradle to Cradle practices, the foundation is known for building sustainable homes for people in need.