William McDonough Presents at LUXE PACK NEW YORK

William McDonough was the guest of honor at this year’s LUXE PACK NEW YORK. The May 13 show, held at Pier 92 in New York City, marked the 13th edition of the creative design packaging trade show. With more than 3600 visitors, the trade show featured over 220 exhibitors from suppliers within the cosmetics, fragrance, fine foods and wine & spirits industries.

McDonough’s insightful presentation drew a standing room only crowd, Packaging Europe reported. In his presentation, McDonough discussed the importance of fusing sustainability and luxury product design.

Out of the submissions from each exhibitor, LUXE PACK selects the best eco-design product or initiative. The award recognizes the exhibitors design approach and how it is integrated into the production process. For the first time ever, LUXE PACK opened the voting process to the public. McDonough was among the panel of industry leaders who awarded the LUXE PACK in green award.

Chicago Paper Tube and Can is the designer of the winning concept, EcoPush™, a 100% paperboard package, made from up to 95% recycled materials, containing no plastic or metal. Chicago Paper Tube and Can General Manager Jonathan Dudlak, explained “Working with paper, we are lucky to have an inherently clean and sustainable medium that we can obtain and convert close to home here in the Midwest, so we feel obligated to find new and innovative ways to use it in sustainable packaging.”

LUXE PACK NEW YORK 2015 produced record-breaking attendance, a 9% increase from 2014. The seminars and conferences also broke an attendance record, with over 800 attendees.

LUXE PACK Executive Director Nathalie Grosdidier, described how pleased exhibitors were with the high quality of visitors that attended, adding, “This along with the success of the Innovation Forum and the amazing solutions presented by the exhibitors really exemplified the amazing creativity being developed within the packaging industry.”

Read more about the show’s highlights and special seminar sessions on Packagingeurope.com: “Successful Luxe Pack New York 2015.