William McDonough Supports and Celebrates Major Fashion Initiatives Grounded in Cradle to Cradle Design™ and the Circular Economy

William McDonough is honored to have played a role in a number of recent fashion initiatives grounded in the Cradle to Cradle Designphilosophy and accelerating the movement toward a thriving circular fashion industry including:

McDonough joins the numerous collaborators on these innovative initiatives in celebrating the progress being made to realize deeply sustainable fashion.

Fashion for Good opens interactive learning Experience museum

Fashion for Good, co-founded by McDonough as an open-source initiative supporting the transformation of apparel culture toward a circular economy, opened a new Experience museum today. The Amsterdam space is the world’s first interactive, technology-driven museum dedicated to sustainable and circular fashion innovation. Visitors have access to a design studio where they can customize designs and print them onto Cradle to Cradle Certified™ GOLD T-shirts. The Experience’s Impact Cascade, an artistic visualization of the collective impact generated by the Fashion for Good community, features McDonough’s positive contributions to the industry.

C&A offers the world’s most sustainable jeans

C&A, one of Europe’s leading fashion retailers, announced the release of the first Cradle to Cradle Certified™ BRONZE and GOLD denim jeans in August. The garments, which C&A refers to as the “world’s most sustainable jeans,” embody McDonough’s concept of The Five Goods: Good Economy, Good Materials, Good Energy, Good Water and Good Lives. Assessment for a complex product such as jeans requires time, determination and trust, as well as companies working together in collaborative advantage. The process joined McDonough, C&A, Fashion for Good, Cradle to Cradle Certified™ assessors MBDC (United States) and EIG (Spain), and the Cradle to Cradle Products Innovation Institute in deep collaboration.

Fashion for Good launches Developing Cradle to Cradle Certified™ Jeans Guide

Fashion for Good launched the Developing Cradle to Cradle Certified™ Jeans guide, a toolkit which includes concrete solutions on how to approach intricate garments which contain both materials designed to flow optimally in nature’s nutrient cycles (known as biological nutrients) or circulate in a perpetual cycle of production, recovery and manufacture (known as technical nutrients), as described in McDonough and Michael Braungart’s book Cradle to Cradle: Remaking the Way We Make Things. This is the first time such an in-depth overview is available to the public to educate brands, retailers and manufacturers on how to develop Cradle to Cradle Certified™ products and use circular economy thinking to offer customers a perpetual, safe and beneficial harvest of sources and resources of materials, energy and water.

To learn more about how Cradle to Cradle Design™ is refashioning fashion contact us!