McDonough Takes the Stage at GreenBiz: Reshaping Industry into Force for Good

GreenBiz commences today and the McDonough Conversations continue as William takes the stage for three notable back-to-back events you don’t want to miss. For those gathering in Phoenix today, hear from William at 2:05p on the plenary stage where he will present the latest findings on the size of the current financial markets related to global GDP and the potential of the Circular Economy during his talk: The Creation of the Perception of Scarcity Where Nothing Exists.

Whether you’re in Phoenix or you’re tuning in to the Virtual Event, hear from William and Fashion for Good Executive Director Katrin Ley on the opportunities for reshaping the fashion industry into a force for positive change. This plenary event Reimagining Fashion will be moderated by GreenBiz’s own Joel Makower.

After a short break, William, Katrin and Joel will head to the Grand Sonoran K room for a hands-on workshop, Weaving a Circular Fashion Industry, where they will be joined by C&A’s Chief Sustainability Officer Jeffrey Hogue and Delwyn Hudson, Head of US Operations for the Ellen MacArthur Foundation. During the workshop, the speakers will pose the question: Is it possible to create a circular economy in the fast fashion industry? As the apparel industry adapts to new circular models, it is posing both challenges and opportunities for how fashion is designed, sourced, manufactured and sold, and the relationships along the value chain.

Almost a year ago, McDonough helped launch Fashion for Good to guide the ‘good’ into every part of fashion’s global supply chain. What is good? McDonough’s Five Goods were translated into fashion to expand the definition to not simply look good or be less bad, but that it has good materials (safe, healthy and designed for reuse and recycling in biological or technical use cycles); good economy (growing, circular, shared and benefiting everyone), good energy (renewable and clean), good water (clean and available to all), and contributes to good lives (living and working conditions that are just, safe, dignified and creative).

During the workshop, speakers will discuss how leading-edge initiatives, such as Fashion for Good, are ramping up to become the catalyst for promoting circular fashion and how C&A is harnessing the power of collaboration with other brands on accelerating and scaling technologies that will be needed to advance the industry.

Tune in to the Virtual GreenBiz Event here, and stay tuned for more innovative work to come from McDonough across industries.