William McDonough Headlines DIF 2018 with “Safe & Circular: Cradle to Cradle Design™ for the Circular Economy” Session



On Tuesday, November 20, 2018, William McDonough will lead an online session titled Safe & Circular: Cradle to Cradle Design™ for the Circular Economy. The one-hour event will explore Cradle to Cradle Design’s role in a Safe and Circular Economy and how “The Five Goods” approach to Good Materials, Good Economy, Good Energy, Good Water and Good Lives can transform design.

The session is part of the Ellen MacArthur Foundation’s Disruptive Innovation Festival (DIF), an online platform aiming to shift mindsets and inspire action towards a circular economy.

Mark your calendar for November 20 at 12:00pm ET and get ready to explore how applying the Cradle to Cradle Design approach to molecules, products, buildings, landscapes, cities, ecosystems and even global crises such as ocean plastics,can productively transform design decisions!

Want to learn more before the session? Listen to this podcast by Ellen MacArthur Foundation’s Emma Fromberg featuring McDonough and his perspective on Cradle to Cradle circular economies: Safe & Circular by Design: Making Positive Material Choices.