William McDonough Accelerates Circular Economy Conversations at World Economic Forum Meeting in Davos

William McDonough, Chief Executive of McDonough Innovation and member of Stanford University faculty, is attending WEF’s annual meetings in Davos, Switzerland this week.

William McDonough has been asked to facilitate conversations around Cradle to Cradle and the Circular Economy specifically in regard to industry such as fashion, the built environment, cities and infrastructure, and plastics and packaging. 

McDonough has been attending and active in sustainability topics at WEF for nearly two decades. He served as Inaugural Chair of the Meta-Council on the Circular Economy (2014-2016) and currently serves as a member of the Global Future Council on Biodiversity and the Bio-economy. 

In addition to his roles at WEF, McDonough is exhibiting his  ICEhouse™ (Innovation for the Circular Economy house) for the fifth year at Davos. This meeting space which “floats” above a men’s clothing store and beauty parlor on the Promenade across from the main entrance to the Congress Centre will host conversations around the future of the Circular Economy. The building physically embodies key aspects of Cradle to Cradle Design™ such as Products As A Service and Design for Disassembly. 

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