William McDonough, pioneer of the concepts of Cradle to Cradle Design™ and co-founder of the Cradle to Cradle Products Innovation Institute, joined Amazon today in celebrating the launch of their ‘Climate Pledge Friendly’ badge which features Cradle to Cradle Certified™ products. The Cradle to Cradle Design framework stemmed from his 2002 book Cradle to Cradle: Remaking The Way We Make Things and the core principles of eliminating the concept of waste, using current solar income, and celebrating diversity — all still deeply relevant today.
William McDonough was quoted in Amazon’s press release saying:
“Cradle to Cradle certification provides a framework for product optimization based on the principles of designing with safe and healthy materials, using clean renewable energy and water, celebrating diversity, and eliminating the concept of waste. We love that Amazon is making it simple for customers to find sustainable products. Amazon’s new program will expand our reach and enable us to empower more brands to deliver safer and more sustainable products for the circular economy.”
– William McDonough